AI Agents
Never leave a comment or DM unanswered again
Set the rules once and the agent replies to comments and DMs as they arrive, answers the same questions, collects lead details, sends follow-ups and flags anything that needs a human — across Instagram, Facebook, TikTok and YouTube.
What is the AI DM & Comment Agent?
Social comments and DMs are where warm leads ask the same few questions before they buy. The longer they wait, the colder they get. The DM & Comment Agent replies instantly, 24 hours a day, in your brand voice, with the right link or next step.
It reads the message, checks whether it matches a campaign keyword or a common question, replies with the approved answer, and saves new leads to your CRM or inbox. Anything sensitive or unusual is held for a person.
Capabilities
What you can do with the AI DM & Comment Agent
How it works
Using the AI DM & Comment Agent
- 01
Connect the channels
Link the social accounts and pages you want the agent to monitor.
- 02
Write the reply rules
Set the tone, the answers to common questions, and what information to collect.
- 03
Add campaign keywords
Pick words that start a promotion flow, like a giveaway keyword or a product name.
- 04
Review and publish
Watch the agent in a safe mode, then let it reply automatically.
Examples
What good input and output look like
AI DM & Comment Agent
Live demoWriting the prompt1/2You set it up
AmmarAI works
- DM"how much is the pro plan?"
- ReadMatched to pricing intent · brand tone applied
- ReplySent the pricing page and asked for their email
- CaptureEmail collected and tagged as warm lead
- SyncLead added to CRM with source: Instagram DM
Sample run — an Instagram DM asking for price turns into a captured lead.
Instagram DM lead capture
Input
When someone DMs us "price" on Instagram, send the pricing link and ask for their email.
Output
Replied in 4 seconds with the pricing page, asked for the email, stored the lead, and queued a follow-up email for the next morning.
YouTube comment campaign
Input
Reply to every YouTube comment that mentions "checklist" with a download link and add the user to the nurture list.
Output
Detected 23 matching comments, replied with the checklist link, collected 19 emails, and added them to the email sequence.
Key features
What the tool gives you
Multi-channel inbox
One agent watches comments and DMs across Instagram, Facebook, TikTok and YouTube.
Keyword-triggered flows
Specific words start a campaign, promotion or lead-capture sequence automatically.
Lead capture
Collects contact details and interest before handing them to sales or email.
Human handoff
Escalates complaints, refunds and anything outside the script to the right person.
Who it is for
People who get the most from this
E-commerce brands
Answer product questions in comments and DMs while the shopper is still interested.
Course creators
Capture leads from YouTube comments and Instagram DMs without manual work.
Agencies
Manage comment and DM replies for multiple clients from one place.
Workflows
Practical ways teams use it
Comment-to-lead
A YouTube viewer asks for a link; the agent sends it and collects their email.
DM auto-qualification
A shopper asks about sizing; the agent answers, asks for the product, and saves the lead.
Campaign promotion
A keyword in a comment triggers a discount code, demo link or giveaway entry.
Tips that improve results
- Keep replies short — social users expect fast, casual answers.
- Always offer a human handoff for complaints and refunds.
- Test the agent on one channel before adding all of them.
- Update replies when promotions, prices or links change.
Mistakes worth avoiding
- Letting the agent reply to every comment without a blacklist.
- Writing robotic replies that sound nothing like your brand.
- Forgetting to capture the lead after answering the question.
- Ignoring negative comments instead of escalating them quickly.
AI DM & Comment Agent FAQ
Which platforms does it support?
Instagram, Facebook, TikTok and YouTube comments and DMs are supported today, with more channels added regularly.
Can it send links?
Yes. You can set which links it sends for which keywords or questions, and track clicks.
Does it replace my community manager?
No. It handles repetitive replies and lead capture so your community manager can focus on real conversations and strategy.
Can I review before it replies?
Yes. Start in approve-only mode, then switch to auto-reply once you trust the responses.
Related
Tools that pair well with this
AI Social Media Agent
An agent that plans, writes, schedules and adjusts a month of social posts across your accounts.
AI Sales & CRMAI Smart Inbox
One inbox for every conversation — website chat, email, social DMs and comments — triaged, tagged and answered by AI.
AI Sales & CRMAI CRM
A CRM you talk to: ask about the pipeline, update deals and get reports without touching a spreadsheet.
AI AgentsAI Agent Builder
Build agents that run real workflows on a schedule or trigger — reading, deciding and acting without you.
AI TemplatesFacebook Post Generator
Generate Facebook posts — announcements, promos, or community updates — in your brand's voice.
Try the AI DM & Comment Agent free
One AI for everything you create. Start on the free plan and upgrade only when the volume demands it.