AI Writing
Write it down once, sound the same everywhere
Describe how your brand speaks — the words you use, the ones you avoid — and the writing tools follow it without being reminded each time.
What is the Brand Voice?
Brand Voice stores the rules that make writing sound like you: the level of formality, the vocabulary you prefer, the phrases you never use, whether you write in British or American English.
Once saved, it applies across the writing tools, so a product description, a social post and a support reply all read as the same company rather than three different ones.
Capabilities
What you can do with the Brand Voice
How it works
Using the Brand Voice
- 01
Describe the voice
Write how the brand sounds, or paste writing that already gets it right.
- 02
Set the rules
Add preferred terms, banned phrases and spelling conventions.
- 03
Save it
Name the voice — useful when you manage more than one brand.
- 04
Write
The writing tools apply the saved voice to new drafts.
Examples
What good input and output look like
Brand Voice
Live demoWriting the promptYou type
AmmarAI writes
Plain-spoken B2B brand
Input
Direct, no jargon, British spelling, never say 'solution' or 'leverage'.
Output
Drafts across the writing tools that follow those rules without being told each time.
Key features
What the tool gives you
Applies across tools
One saved voice, used by the writing tools rather than pasted into each prompt.
Banned word lists
Name the phrases you never want to see and they stop appearing.
Multiple voices
Keep a separate voice per brand or client.
Who it is for
People who get the most from this
Marketing teams
Keep several writers and several tools sounding like one brand.
Agencies
Switch between client voices without rewriting the brief each time.
Workflows
Practical ways teams use it
Consistent campaigns
Keep ads, emails and posts in the same register.
Client work
Hold a distinct voice for each account.
Tips that improve results
- Paste real writing you are happy with — examples teach tone better than adjectives.
- Keep the banned list short and specific.
- Revisit the voice when the brand's positioning changes.
Mistakes worth avoiding
- Describing the voice as 'professional yet friendly' and nothing more
- Setting rules that contradict each other
- Never updating it after a rebrand
Brand Voice FAQ
Do I have to apply it every time?
No. Once saved, the writing tools use it for new drafts.
Can I keep more than one?
Yes — save a separate voice per brand or client and switch between them.
Related
Tools that pair well with this
AI Writer
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AI WritingAI ReWriter
Rewrite existing text in a different tone, length or reading level while keeping the meaning intact.
AI WritingAI Editor
A long-form document editor with AI help built into the page, for drafting and revising in one place.
AI WritingArticle Wizard
A guided, step-by-step wizard that walks you from topic to finished long-form article.
Try the Brand Voice free
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