AI Chat
Put a trained AI assistant on your own website
Build a chatbot that answers from your own content, matches your brand, speaks your customers' languages and knows when to fetch a human. Embed it in one line, connect it to your messaging channels, and read exactly what visitors ask.
What is the External Chatbot Builder?
The External Chatbot Builder creates an AI assistant that lives on your website rather than inside AmmarAI. You train it on your own material — pages, PDFs, help articles, product data, a sitemap crawl — so its answers come from your knowledge base instead of general internet knowledge, and it says it does not know rather than inventing an answer.
It is more than a question-answering box. The bot can capture a name and email mid-conversation, qualify a visitor with a few questions, run defined actions like checking an order or booking a slot, and escalate to a human the moment a conversation looks like a complaint or a serious buying signal — carrying the full transcript with it.
The widget is yours: colours, avatar, greeting, position, launcher style, tone and the languages it replies in. Embed it with one snippet, or run the same trained bot on your messaging channels so the answers stay identical everywhere. Every conversation lands in the Smart Inbox, and analytics show volumes, top questions and — most usefully — the questions it could not answer.
Capabilities
What you can do with the External Chatbot Builder
How it works
Using the External Chatbot Builder
- 01
Create a bot and feed it your content
Crawl your site, upload documents and paste the FAQs it should answer from. It indexes the material and answers only from it.
- 02
Style it and set its voice
Brand colours, avatar, launcher, greeting, position, tone and reply languages. It should look like part of your site, not a third-party box.
- 03
Set rules and actions
Decide what it may answer alone, what triggers a human handover, when to ask for an email, and which actions it can run.
- 04
Embed, then improve weekly
Paste one snippet into your site. Then read the unanswered-questions report and feed the gaps back into training.
Examples
What good input and output look like
External Chatbot Builder
Live demoWriting the prompt1/2You set it up
AmmarAI works
- VisitorIs the Model B in stock and can it ship to Ireland?
- BotYes — 4 in stock. Ireland is 3–5 working days, €9 shipping.
- VisitorDoes it work with the older base plate?
- BotIt does, from the 2021 plate onward. Here's the fit chart.
- ActionOrder status checked live — nothing invented, nothing guessed
- CaptureEmail collected and the thread sent to the Smart Inbox
Sample chat — a website visitor served, verified and converted by the embedded widget.
Storefront support bot
Input
Train on shipping policy, returns and 40 product FAQs. Capture email after two questions. Escalate anything mentioning 'damaged' or 'refund'.
Output
A branded widget resolving stock, shipping and fit questions out of hours, collecting emails on qualified chats, and routing damage complaints straight to a person with the transcript attached.
Lead-qualifying bot for a service business
Input
Ask project type, timeline and budget range before offering the calendar. Answer scope questions from our services pages.
Output
Visitors are qualified in four messages; matching leads get a booking link, the rest get an honest 'not a fit' and a resource — with every lead written to the CRM.
Key features
What the tool gives you
Trained on your content only
Answers are grounded in your pages, documents and product data. Outside that, it says it does not know instead of guessing.
Full brand control
Colours, avatar, launcher, greeting, position and tone — configurable enough that it reads as part of your own site.
Speaks your visitors' languages
It detects the language of the message and replies in it, from one set of training content.
Lead capture and qualification
Collect contact details and ask qualifying questions inside the chat, then push the lead to the CRM.
Actions, not just answers
Check an order, book a slot or open a ticket during the conversation rather than telling the visitor to email someone.
Human handover with context
Sentiment and topic rules decide when a person takes over — and they arrive with the whole transcript, not a summary.
Analytics that double as research
Volume, resolution rate, top intents and the queries it could not answer: a direct map of what your site fails to explain.
Who it is for
People who get the most from this
E-commerce teams
Deflect repetitive order, shipping and returns questions around the clock.
SaaS companies
Answer product questions from the help centre without adding support headcount.
Agencies
Ship trained, branded chatbots as a deliverable for client sites.
Workflows
Practical ways teams use it
First-line support
Let the bot handle the repeatable questions and route the rest to your team with the conversation attached.
Content gap discovery
Use the unanswered-questions report to decide which help articles and product pages to write next.
Tips that improve results
- Train on the documents customers actually need, not everything you have.
- Write the greeting as a question prompt so visitors know what to ask.
- Review unanswered queries weekly and feed the answers back into training.
Mistakes worth avoiding
- Deploying without testing the questions your support inbox gets most.
- Training on stale policy pages that contradict current terms.
- Hiding the option to reach a human when the bot cannot help.
External Chatbot Builder FAQ
How does the bot learn my content?
You provide the sources — website pages, documents, FAQs — and the bot answers from that material. Update the sources and the answers update with them.
How do I add it to my site?
A small embed snippet is generated for each bot. Paste it into your site and the widget appears, styled the way you configured it.
What analytics are included?
Conversation volume, the most common questions, and the queries the bot could not answer, so you know what to improve.
Tutorial
How to build and embed a website chatbot
Create an AmmarAI external chatbot, style it, train it on your own content and embed it on your website so visitors get answers day and night.
Read the tutorialTutorial
How to take bookings with your website chatbot
Turn on the booking assistant in your AmmarAI website chatbot, decide when it should offer a meeting and paste in your scheduling embed code.
Read the tutorialTutorial
How to answer shop questions with your chatbot
Connect your online store to an AmmarAI website chatbot so it can answer order, tracking and product questions, and choose which shop details it may use.
Read the tutorialTutorial
How to connect your chatbot to messaging channels
Use the Channel step in the AmmarAI chatbot builder to let the same trained bot answer on WhatsApp, Telegram, Messenger and Instagram as well as your website.
Read the tutorialRelated
Tools that pair well with this
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AI ChatAI Chat Bots
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AI ChatAI Chat Pro
A multi-model chat with personas, reusable skills, smart memory, live web search, file uploads and organised folders — and it hands finished work to the rest of the platform.
AI Sales & CRMAI CRM
A CRM you talk to: ask about the pipeline, update deals and get reports without touching a spreadsheet.
AI AgentsAI Phone Call Agent
A voice agent that answers and makes real phone calls, books appointments and logs every conversation.
Try the External Chatbot Builder free
One AI for everything you create. Start on the free plan and upgrade only when the volume demands it.