Productivity

How to get keyword and question ideas in the Article Wizard

An article only earns traffic if it matches what people type into a search box. Guessing at that is the slowest way to find out you guessed wrong.

The Article Wizard can suggest keywords drawn from recent searches, and show the questions people are asking around your topic, while you are still building the outline.

When to use this

  • You are writing for search, not just for the blog archive.
  • You have a topic but are not sure which phrasing people actually use.
  • You want the article's sections to answer real questions rather than invented ones.

Start with keyword suggestions

  1. Open the Article Wizard and enter your topic

    Start a new article and describe what the piece is about in plain words — the product, the problem or the subject.

  2. Ask for keyword suggestions

    At the keyword step, request suggestions. You get phrases based on recent searches around your topic rather than a generic word list.

  3. Keep the ones that match your intent

    Choose the phrases a buyer or reader would genuinely type. Two or three well-matched phrases beat a long list you then have to force into sentences.

Turn real questions into sections

  1. Move to the outline step

    Once your keywords are chosen, continue to the outline where the wizard proposes the article's structure.

  2. Pull in the questions people search

    Ask for search questions on your topic. These are the things people are asking right now, which makes them the strongest candidates for headings.

  3. Answer each one properly

    Turn the questions you keep into sections and answer them directly in the first sentence underneath. Readers and search engines both reward a straight answer.

  4. Write and review section by section

    Let the wizard draft each section, then edit for accuracy. Anything you cannot verify should come out before you publish.